Taking action to preserve the environment doesn't just benefit the Earth. Being green can also make people more attractive, to both men and women. Here's why.
To arrive at this conclusion, the researchers first recruited 157 heterosexual adults from the United Kingdom to participate in an online study. In the study, participants were presented with a series of hypothetical scenarios describing the behavior of a potential romantic partner. Some of the scenarios depicted the romantic partner as environmentally conscious , some of the scenarios depicted the partner as not environmentally conscious , and other scenarios were neutral .
They found that men and women were more attracted to partners who displayed environmentally conscious behaviors, especially for long-term relationships. This, according to the researchers, is consistent with prior research demonstrating the desirability of prosocial behavior in mate choice. Next, the researchers conducted a follow-up study in which they asked 307 heterosexual adults to imagine they were approached by an individual running a sustainability survey and were asked to respond to the following question: “How often do you spend the time and effort to prepare household waste for recycling ?” . Importantly, the individual running the survey was presented to participants in a photo as either an attractive woman or an attractive man.
They found that participants reported a higher degree of care in their recycling habits in the presence of an attractive member of the opposite sex, suggesting that individuals prefer to be perceived as environmentally friendly around potential mates.
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