The pioneering radio host reflects on the legacy — and business — of This American Life 800 episodes in.
. In an era when so much about the podcast and audio world seems to be on shaky ground, I was curious to speak with Glass about his experience building an institution that lasts.No. If anything, we come out of public radio, which has an annoying fetish for celebrating the anniversaries of its shows. I just feel like listeners don’t care how many yearshas been on the air. There’s a part of me where I feel like I rebel against it.
. I don’t know if it ever went national, but Dean had heard what we were doing and was taking certain lessons from it. And Jad Abumrad over at— in particular, the very chatty way of narration, which was very new for public radio when we went on the air. Of course, Jad’s use of music is so much more sophisticated than ours. He really invented his own aesthetic after having heard our show.
No, no agita at all. It feels weirdly impersonal. It just seemed obvious to me that this kind of story makes for better radio, and it’s affirming that other people agree. I also feel very aware of what a weird ground war it’s been. We have to be on every week. It’s been a daily slog for so long.This American LifeA good era is one when the show gets to exercise all of its feelings. It can be serious some weeks, silly in others, sometimes both at the same time.
Our first business problem was, How are we going to stay alive when the foundation money runs out? Because the foundations made clear, There was no real reason for them to pick us up. So Torey and I came up with this strategy that turned out to be really smart. We basically looked for what the stations wanted — Torey was a program director, so he knew what a public radio station wanted. And what they wanted and needed, but didn’t have, were pledge-drive materials that would bring in money and be entertaining to listen to. I had a very, uh, macho response to that.
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