iPhone 14 Plus sales reportedly failing to meet Apple's expectations

While the iPhone 14 Pro models are selling faster than ever, it's not possible to say the same about the iPhone 14 and iPhone 14 Plus.

) indicates that the regular models have been “considerably overshadowed by an ‘enthusiastic’ response to the iPhone 14 Pro and iPhone 14 Pro Max.” say that despite differences in sales performance between the Pro and non-Pro iPhone models this year, total ‌iPhone 14‌ model shipments will likely be around the same as those for the iPhone 13 lineup in the second half of 2021.

If sales of the ‌iPhone 14‌ and ‌iPhone 14‌ Plus “remain flat” in the near term, Apple purportedly may cut orders of parts to make the devices in the second half of October. While the sales of regular iPhones have always been slower compared to the Pro models at first moment, it seems this year has been a bit worse for Apple, as the mobile industry as a whole expects a downfall.BloombergBut for Apple to build 90 million new iPhones is no disaster. The overall smartphone market is going to shrink substantially, with one forecast at negative 6.5%. For Cupertino, flat is the new up.

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