Iowa's Caitlin Clark continues to pile up wins — and money — during March Madness

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Iowa's Caitlin Clark continues to pile up wins — and money — during March Madness
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Clark and her Iowa teammates will play Aliyah Boston and the No. 1 seeded South Carolina Gamecocks on Friday night in the Final Four.

Clark led the Iowa Hawkeyes to its first Final Four appearance in 30 years, and has done so in dramatic fashion. She had 41 points, 12 assists and 10 rebounds in Iowa’s latest win over Louisville on Sunday, the first 40-point triple-double in women’s or men’s March Madness history .Clark led the Iowa Hawkeyes to its first Final Four appearance in 30 years, and has done so in dramatic fashion.

Clark and other college athletes have been able profit off their name, image and likeness since 2021, when the NCAA changed its policies.Her sponsored Instagram posts are not the only way Clark is leveraging her meteoric rise to financial success. In the past, she has agreed to sponsorship deals with West Des Moines-based and female founded apparel company The Vinyl Shop, a midwest supermarket chain called Hy-Vee, H&R Block HRB , Topps, Nike NKE and Goldman Sachs GS .

“I’ve been super-selective,’’ Clark has said about choosing which NIL deals to commit to. “Obviously, I don’t have the time to do many things. I always try to partner with bigger companies that are usually long-term deals. They align with my values and who I am as a person.Clark’s huge game against Louisville last week drew 2.5 million viewers on ESPN, which was higher than the ratings for of any NBA game on the channel this season.

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