EXCLUSIVE: For the second time, UniversalPics/blumhouse’s Elisabeth Moss horror movie TheInvisibleMan has taken the top spot at the box office
Universal wouldn’t have shied away from another title in the distressed marketplace if they could, but as we told you its last-minute decision to pullstemmed from the filmmakers wanting to keep the movie strictly on PVOD. As we reported Friday, exhibitors we spoke with had zero problems with Uni’s terms — in fact they said that the studio was generous with some indies seeing a 60% share.
It’s interesting that the studio, which has taken a licking from theater owners over their theatrical-PVOD aspirations, is supplying those indie theaters and drive-ins, which are braving it during COVID-19 with the most product.despite news that the Pete Davidson title was No. 1 on digital across Amazon Prime Video, Comcast Xfinity, Apple TV, Vudu, Google Play, YouTube, DirecTV and FandangoNow.
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