TurboTax maker Intuit is close to a deal to buy email-marketing pioneer Mailchimp for about $12 billion, people familiar with the matter say
TurboTax maker Intuit Inc. agreed to buy email-marketing pioneer Mailchimp for about $12 billion, in a move aimed at capitalizing on the growth of small and midsize businesses.
The cash-and-stock deal for closely held Mailchimp would be Intuit’s largest deal ever and set it up to offer more services to small businesses such as marketing and customer-relationship management.
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