ReM’Ade, from Marques’Almeida, is a radical new proposition that reimagines fashion-business-as-usual.
convert the months of soul-searching into tangible action. Today, they’ve re-emerged on the London Fashion Week digital platform with ReM’Ade, a collection constructed from their own upcycled fabrics, and a manifesto to which they promise to hold themselves to account.
The ReM’Ade launch is accompanied by a film that shows how the designers had already visited their factories, and are seen hauling back the astonishing amount of their own deadstock fabric that was lying there in storage—rolls of gingham, cotton, brocade, denim, chintzy stripes. They set up in a large warehouse space outside Porto, where their expert local technicians—“three of the most amazing women”—could work safely distanced.
ReM’Ade breaks the cycle of risk that is one of the notorious dangers of wholesaling collections in advance. “It’s set up so that people can pre-order—stores and customers who come to our website. If you order now, in June, we’ll deliver at the end of July. Everything will be a little bit different, according to the fabric we have; so really, people will be buying into owning one-offs.
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