Laura Roso Vidrequin, a former buyer for Moda Operandi and Net-a-Porter, has launched her own platform focused on renting and recycling clothing for kids and babies.
grew 21 times faster than the retail apparel market over the past three years. In a post-coronavirus world it’s only likely to trend upward, but the children’s rental and resale category remains a smaller sector, even though it most likely accounts for a large percentage of clothing and textile waste each year.
“I’ve been a buyer for almost 10 years now,” Vidrequin notes. “After giving birth, I realized just how much money is spent on clothes for a baby during the first few months.” In all other facets of her life, Vidrequin followed a sustainably minded regimen: buying organic, eliminating plastic at home, cultivating a personal wardrobe of mainly vintage and upcycled clothing.
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