Instagram is testing a shopping feature, called Checkout, with a handful of retailers including Nike and designer fashion platform Revolve
After years of ogling beautiful images of food, fashion and design on Instagram, people will now be able to buy things they see and like directly through the app — providing instant gratification for the trend-obsessed and a new source of income for parent Facebook Inc.
“Over time, as we are creating value for people, this could be a significant part of our business,” said Vishal Shah, Instagram’s head of product. Facebook has tried many times to build e-commerce businesses, with varied success. On Instagram, the transition is happening more naturally, as people tend to follow brands and influencers for lifestyle inspiration from fashion to design to food and travel. Some of those who have large followings on Instagram have been able to launch products, from merchandise for famous pets to makeup lines for well-known beauty artists.
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