Photographers, designers and other creative types turned off by Instagram's pivot to TikTok-like features are tentatively moving to alternative platforms.
Others are also experimenting with e-newsletters."We started working on Glass ... because we felt like the photo community that existed on Instagram that built the back of Instagram doesn't exist anymore," says Glass head of community and marketing Daniel Agee. "2012, 2013 Instagram is never coming back. And that internet is never coming back."
Agee says that Instagram's ad- and sales-supported model have made it a crummy place for artists trying to share their work.That Glass is ad-free makes its design notably cleaner than Instagram's, and Agee says the site even prohibits brands from signing up to hawk their wares or services.VSCO President Eric Wittman,
meanwhile, says that when he came on board a little over a year ago, "we had a great discussion and basically said, 'look, our core user base are these intentional, more serious creators, if you will, especially photographers.' And we want to really lean back into that and really focus on inspiration.", a kind of group gallery functionality. "That's a massive investment that's our biggest team at the company," Wittman says.
Choosing a strategy that doesn't depend on mega-scale can make long-term sense — smaller online groups built around specific interests tend to be healthier environments than huge free-for-all networks . But scale helps creatives seeking to build reputations and sell stuff. Some will end up embracing video, and many will simply
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