As Instagram explodes with free online workouts, some trainers say the market is becoming too saturated for them to survive.
Since the pandemic hit, Del Prete pivoted to online training. She also has been frustrated by what she sees as a glut of free workouts popping up online.
Some trainers are also concerned that there's a higher possibility of injury in online classes, because the instructor can't see the clients. Not only does she feel like she's helping her community teaching free classes, but Bartha said she had been developing her own app prior to the pandemic. She said the"positive feedback and outpouring of love I’ve received from a wider audience taking my IG live sessions has certainly been encouraging" for her continued growth of her business.
“They have to pivot in this certain circumstance,” he told BuzzFeed News. “You can not be set on some mindset like, this is the only way to make money, then you definitely will get hurt...If you’re a trainer who's making all your money in person you have to take a step back, take a look at the market, and be like, this is what’s gonna work, and you let the market set your price, and you move forward.
“I don’t think it’s unethical — there’s always a time and a place for free content,” she said. “As a marketer I totally understand the importance of free content to get your brand out there, but it has gotten really saturated recently and it makes it really hard for small studios who are struggling.”
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