Instagram knows you don’t like its changes. It doesn’t care.

A quick succession of new features and tests has left even the app’s most loyal users, including Kim Kardashian, wondering what Instagram is for.

and its young user base began spending more time on it than Instagram and Facebook. Instagram parent company Meta’s earnings report, set to be released Wednesday, will show whether TikTok has eaten into its market share.Facebook forsakes friends and family to compete with TikTok

But users are notoriously fickle, and complaints often don’t align with their behavior. While some Instagram users claim that they want to see more photo-based posts in their feed, Sarah Chappell, an online business strategist and creator coach in New York City, said the outcry reflects a broad understanding among power users that the app isn’t meeting their needs, whether they’re content creators, small businesses, or average account-holders.

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