Kylie Jenner gets results.
: I think we’ve learned a few things. In general, it’s not surprising to us that there’s a lot of anxiety around changing Instagram. I think that’s always been the case. One positive way of looking at this is if people are passionate enough to get spicy on Twitter, that means they care about Instagram. That’s a good thing.
I actually do think there’s a couple of different things going on. One thing that’s happening is we’re testing this new version of the feed as a new design. It’s very immersive — it’s full-screen photos and full-screen videos. It’s a small percentage of users who are in it, but some of them really dislike it. And so that is that’s one thing that’s going on.
So all four of the things just got wrapped up together. And depending on who you are, you might have actually just been talking about one or the other. And so we’re trying to clean it up, trying to explain everything. But also we’re going to make a couple of changes over the next week or two to also make sure that we are listening to the feedback and reacting responsibly.
This has been a focus of ours for a year or two now, but we’re only really starting to get a handle on that problem space more broadly. If you’re going to be a platform for creators, it’s gonna make more sense to try and grow the next generation of creators than court creators for other platforms. Which then begs the question, what’s the future of feed? And in a world where more of the friend content has gone from feed into stories and DMs, I think that feed is going to become more public in nature. We want to steer it, to the degree we can, towards creators and individuals, and less towards publishers and institutions.
I want to still not only support photos, but continue to do great work in the photo space. But we’ve done great work for photos historically. We haven’t done great work for video. So we need to catch up there. Swimming against that trend, I think, is going to be really bad for Instagram long term. Wejust not enable videos. We could not try to make our video offering as good as our photo offering, or as good as the competition’s video offering. But I think that would be a mistake.
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