Subscriptions come with exclusive Lives, Stories and badges
US Instagram users will soon be able to subscribe to a small number of creators and influencers to access exclusive content and features. In a blog post, the company says it’s launching10 creators are part of the early test, including basketball player Sedona Prince, Olympian Jordan Chiles, and astrologer Aliza Kelly
Fans will pay a monthly fee to access subscriber-only content from creators they follow, like exclusive Lives and Stories. Subscribers will also get a purple badge by their username that signals their status to the creator. Price tiers will range from $0.99 to $99.99 per month, and creators can select the price point for their subscriptions. Co-head of product Ashley Yukithat Instagram will not take a cut of creators’ subscription revenues “until at least 2023.
Ten creators are part of the early test, including basketball player Sedona Prince, Olympian Jordan Chiles, and astrologer Aliza Kelly. “I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon,” Mark Zuckerberg, CEO of Meta, which owns Instagram,
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