Instagram and Facebook are launching a new paid verification service, Meta Verified. Here's what it means — and how it compares to Twitter Blue.
Unlike Twitter, however, Meta clarified that there will be no changes to accounts which were verified as a result of prior"authenticity and notability" requirements."As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic," Meta's news release said.
Meta's announcement to charge for verification comes after the company lost more than $600 billion in market value last year. The company has reported year-over-year declines in revenue for the last three consecutive quarters, though the most recent reportZuckerberg said Meta's goal was to focus on"efficiency" to recover. The company cut costs by laying off 13% of the workforce — 11,000 employees — in November, and consolidated office buildings.
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