As the fighting expands, keeping the economy afloat will become ever trickier. But so far the state and business have co-operated remarkably smoothly
. Stylish photography of long legs and high heels gives way to walls of text calling for action and donations, and unglamorous images of shoemakers in baggy clothing. The firm has teamed up with other outlets to produce 1,000 pairs of boots for soldiers every week.
Three needs stand out. The first is to get past the initial shock of war wherever possible. The country’s GDP has fallen by half in the first days since Russia invaded, reckons the central bank. Many people have abandoned regular duties to, fight or take care of relatives. The government wants citizens to return to economic activity for the war effort. “If you were forced to evacuate, find a job in the new place,” wrote Oleksiy Reznikov, the defence minister.
Nonetheless many supermarkets and shops continue to be restocked overnight. Nova Poshta, a private postal service, has used its logistics network to ship tonnes of “Humanitarian Mail” across the country. Banks are still operating remarkably smoothly, thanks to nearly a decade of reform. Pensions and salaries are still being paid. Shops are encouraged to take payments with cards, rather than cash, since cash needs to be moved around.
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