The BETAwards not only reimagined what a virtual performance can be, but what award shows could look like even post-pandemic.
In spite of delivering a series of what looked like professional-grade music videos, Collins and the team emphasized to artists and their teams that these were in fact still performances, and needed to look and feel like such. Which is why he required the artists to perform with a microphone, as well as record original vocals instead of using their already recorded and released records.
Among those things was allowing Megan Thee Stallion to film in a desert. “Normally, going outside [for a pre-COVID award show performance] is a real challenge, really expensive, and rarely happens -- and also often doesn’t fit with the overall show, so it just feels like an outlier,” says Collins. But now, because of how the BET Awards redefined a virtual performance, they were able to pull it off in a way that felt seamless and game-changing all at once.
And even though the show wrapped less than 24 hours ago, already, Orlando and Collins are beginning to rethink the future of award shows in general. “There are some conventional things that everybody thought an award show had to have,” says Collins. “Showing those reactions from celebs and cutaways are a staple, and for the moment I just don’t know if they’re as important as we thought they were. That’s the feedback I’m getting from artists, managers and viewers on Twitter.
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