As record-club subscriptions spiked through the pandemic, Vinyl Me, Please expanded users’ options -- and its reach.
In 2013, when monthly record club Vinyl Me, Please first launched, “we had one of those blue classic Ikea bags and were walking to the post office like, ‘Holy s--t, man, 12 people are paying us real money,’” recalls VMP co-founder/chairman of the board Matt Fiedler. “We had no idea it was going to be a real thing.”
“What stands out to me now looking back at the origin of VMP is the simplicity of what we were trying to do,” he continues. “We were trying to just pick one record a month that we thought would be worth your time and attention, and that was it. The first several years we were living in constant awe that we got to do it for another year. I don't feel like, early on, we had the luxury of looking ahead at what this could become.
He also asserts that a driving principle of VMP is its unspoken zero-judgement, come-one-come-all policy when it comes to members, seeking to appeal to audiophiles and casual consumers alike. “The majority of the world is not able to come out of the gate with a $5,000 set up,” he says. “If that's the barrier to entry, we're screwed.
When VMP started, “it was the millennials who were really breathing energy into the resurgence and were some of the early adopters of subscription-box companies,” says Schaefer. He adds that while its customer base was 70% to 80% 25- to 34-year-olds, it has expanded in both directions over the last few years.
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