The major studios are partnering with members of creative and the exhibition communities to come up with ways to help the beleaguered movie theater business reopen from widespread closures brought …
The major studios are partnering with members of creative and the exhibition communities to come up with ways to help the beleaguered movie theater business reopen from widespread closures brought on by coronavirus.has been helping to organize an executive committee of entertainment industry heavyweights to help supervise the effort. It is being overseen by Greg Foster, the former CEO of Imax Entertainment.
Foster declined to comment other than to say that there would be more details made public in the future. A spokesperson for CAA declined to comment.A major focus for the group is to come up with a promotional campaign that will likely involve A-list filmmakers and movie stars, but nothing has been decided. CAA, with its deep roster of acting and directing clients, is expected to pay a key role in setting that up.
Film companies such as Disney, Paramount, Warner Bros., Sony and Universal have already started to offer studios access to older hit movies at steep discounts, according to multiple insiders. That effort will likely increase in the coming weeks as more states loosen coronavirus-related restrictions and more theaters open.
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