Inside the hi-tech toy lab that uses heart monitors and face-reading technology on toddlers 🧩 Toy companies are battling against falling birthrates and the lure of screens to entertain children, and Fisher Price has a secret weapon
Inside Fisher Price’s hi-tech toy lab, where face-reading technology is used on toddlers to test new toys
A young researcher, having attached the camera, retreats to the corner and monitors her laptop. Meanwhile, I am watching all of this unfold from the other side of a two-way mirror alongside a child educational specialist called Dr Lisa Lohiser. She works for Fisher Price, part of Mattel, theWelcome to a “Play Lab”, one of a series of domestic settings rigged up with cameras, microphones, facial recognition software and two-way mirrors.
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