ICYMI: Inside the first-ever Metaverse Fashion Week
Decentraland hosted a Metaverse Fashion Week beginning last Thursday, playing host to a number of well-known brands.
“When I founded my namesake brand in 1985, I never imagined I’d see a time when fashion weeks would be held in a 3D, fully virtual world,” said Tommy Hilfiger in a “The metaverse opens up new possibilities to experience the narrative of beauty,” said Alex Box, creator of the Estée Lauder NFTs. “For this exclusive Estée Lauder wearable, I’m translating the essence of Advanced Night Repair by immersing you in ‘Radiance Aura’, a twinkling constellation of glow and magic.”While this event was a first for Decentraland, selling wearables on its platform was not.
Brands “understand that to reach a younger generation of consumers, they need to create more engaging 3D experiences,” Obsess founder Neha Singh told The Block in February.
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