Looking back on the formation of the US’s first white-collar tech union
The organizers spent early meetings Googling questions like, “How to start a union?”
RV Dougherty, a member of the Trust and Safety team, taught the rest of the group some lessons they had learned from their past political organizing experience, and Travis Brace, a member of the Community team, helped lead new member outreach. But for the most part, everyone was an organizing novice.
But as Redwine became more visible, she received pushback from co-workers who were less supportive of the effort. One time, Redwine recommended an idea for a piece of editorial content to a colleague on the marketing team. This was a regular practice for employees like Redwine who interacted with Kickstarter creators on a regular basis. The colleague responded that she shouldn’t tell her how to do her job and reported Redwine’s action to management.
But it wasn’t just management pushing back. Many employees were not on board, either. “If we’re talking indoctrinated form of wokeness, Kickstarter was patient zero,” one former non-managerial employee told me. “The workplace treated us very well. The organizing effort was childish, shortsighted, manipulative, and poorly executed.”
Moore and Redwine decided to forgo their severance pay, which would have required them to sign nondisparagement agreements, and both filed unfair firing claims with the National Labor Relations Board. Moore felt excitement but also relief. “It was like I had picked up an anvil when I first wrote out that list of names of potential organizers on the Post-its,” he told me. “And after that vote, I could finally put it down.”In May 2020, Kickstarter lost 39 percent of its employees to layoffs and company buyouts due to the economic strain of the pandemic.
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