Soccer Mommy (sopharela) strategically opened for her favorite artists over 3 years — now, she’s selling out her biggest venues yet
through the end of 2017. Allison’s decision to leave NYU was an easy one: Soccer Mommy had broken through as a headliner, nearly selling out the 250-capacity Brooklyn club Baby’s All Right, a popular stage for buzzy artists on an upward trajectory. “New York is the most important media market in America,” says Zheng. “If you can’t do well in New York, you’re going to be in a lot of trouble everywhere else.
Soccer Mommy was drawing audiences in New York without having released a full-length album. In March 2018, the act released its debut,’s Will Toledo, Snail Mail’s Lindsey Jordan and recent tourmate Phoebe Bridgers. “When Sophie was opening for me, I felt like I needed to see the show every night, even though we were on tour together for a fucking month,” says Bridgers. Next came an avalanche of glowing press, including a Best New Music distinction from.
Still, Soccer Mommy wasn’t ready to shake its opener status just yet. By February 2019, Allison was back opening for Musgraves just after the country-pop artist won album of the year at the Grammy Awards. “That was the most fun tour — we were really locked in, spending a lot of time with Kacey’s group,” recalls Allison. “Persistent, but not aggressively annoying,” is how Zheng describes Allison’s approach to following up with Musgraves’ camp and securing the gig.
With that fan base still growing, Soccer Mommy is preparing to release its highly anticipated second album,, out Feb. 28 on the Universal Music Group-distributed Loma Vista Recordings. The LP chronicles Allison’s mother’s diagnosis of terminal cancer a decade ago, and her own lifelong struggles with mental health. Before the album had even arrived, select dates on Soccer Mommy’s North American tour of 1,000-plus capacity venues sold out.
The tours Zheng secured for Soccer Mommy often drew considerably more. When angling for these gigs, he says a concise pitch is key: “Some agents will get anywhere between 20 to over a hundred submissions for that slot,” he says. “Everybody is really busy. If the headliner is looking for [an opener] that can help them sell tickets, they’re probably in trouble. It’s more about good press and word-of-mouth — those can go a long way.
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