The new Polestar design studio is a masterpiece of modern architecture, with an open-plan layout that fosters creativity and collaboration. It's the perfect environment for designing the cars of the future.
Over the past couple of years, the relatively nascent automaker has been untangling itself from its former parent company Volvo, which previously shared resources, including designers, across both brands.
The new studio comprises about a third of the hilltop complex and includes a reception area, auditorium, offices, and workstations across two floors. An expansive showroom, with high ceilings and bright overhead light, is where designers will work on their full-sized models. “It looks very premium and luxurious, very different from just moving in to an empty building,” Ingenlath says. “It fits with our idea of collaboration.
There won’t be any clay milling or dirty work here, though; Missoni says the team will create mostly with digital tools and only do minor refinements and touch-ups in the studio. For the heavy-duty modeling and fabricating, Polestar will still use a small satellite space at Volvo’s design facilities, as well as enlist outside contractors.
Within the walls of car design studios, multiple teams specialize in different parts of the design process, including exterior, interior, user experience and user interface . A vehicle’s fabrics, woods, paints, and other finishes are carefully selected by color and trim designers, who ensure that the appointments in every model are not only beautiful, but are congruous with the values of their respective brands.
What’s more, Polestar’s glistening new space is a testament to design’s central role in the company’s ethos. The ascent from designer to CEO is a rarity in the automotive industry, and Ingenlath hopes he can serve as a success story in a time when the exorbitant, heavy-handed commanders of the past have given way to collaborative, forward-thinking leaders.“At the end of the day, it comes down to we are a design-led company,” says Ingenlath.
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