Take a tour of Massimo De Carlo's Milan home.
Any artist who’s becoming popular needs a decent place and a team around him. He needs to pay an assistant, to pay somebody to stretch his canvases. It’s an ongoing investment to try to do your best possible work.”
One inevitable downside, De Carlo says, is that competition among those dealers has never been more cutthroat. No matter how big or rich a gallery becomes, there will always be rivals angling to lure away promising artists with offers they can’t refuse. “It’s a daily fight,” De Carlo says. “And as with all competitions, there is one winner and one loser. I am trying to balance my defeats. The artist wants the best, and I can’t blame them. So I’m offering them my best, and it’s working.
Inside De Carlo’s new Milan home there are countless clues about the dealer’s personal interests and obsessions, but market forces seem to play no role at all. A beguiling sculptural piece on his kitchen table turns out to be a plain old potato from his refrigerator drawer; it began sprouting green shoots in a way that pleased De Carlo, so he mounted it on a cork from a wine bottle.
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