U.S. luxury lingerie label Cosabella is joining Switzerland’s Calida Group in an acquisition that speaks to how smaller brands can successfully leverage omnichannel strategies to drive consumer loyalty.
The acquisition, announced on May 19 , values Cosabella at $80 million. The relationship with the Calida Group seems to be a seamless fit, as the Miami-based brand with Italian roots looks to accelerate its growth.
Cosabella has managed to thrive during the COVID-19 pandemic, investing in its digital capabilities to complement its bricks-and-mortar business. “We’re focusing on the brand experience, and we are building our brand experience department and clienteling,” he said. “We’ve taken members who source for us across department stores for that experience and bringing them now on to the online experience.
The brand unveiled a new logo, brand imagery, advertising and social media campaign, and has introduced new products, styles and sizing categories both in-store at its retailers and on its website. Cosabella now offers lingerie and loungewear in new sizing categories beyond women’s wear to all people regardless of shape, shade, identity, age and gender .
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside ‘Pistol’: The Chaotic and Brilliant Sex Pistols Series'Reading about Vivienne and Malcolm, who are both the philosophy and the dress code of a movement, I always thought that I understood what they meant by chaos: that you have to have chaos before creation can truly arrive,' Danny Boyle told The Daily Beast
Read more »
Pro Skater Tony Hawk Takes Vogue Inside the Dior Men’s ShowTony Hawk goes inside the Dior Men’s show, and he says the new menswear collection is one that he could easily imagine himself wearing day-to-day.
Read more »
Inside SoCal: 5/22 wrap-upWe're showcasing two hot trends: Pickleball and craft beer.
Read more »
3 kids struck by car near OC elementary school; incendiary device found inside suspect's car: policeHome surveillance video captures the moment before a 26-year-old Valencia man allegedly crashes into 3 children near an elementary school in Santa Ana, and neighbors rushing to help the victims.
Read more »
Inside Kourtney Kardashian and Travis Barker’s Italian wedding receptionKim Kardashian, Machine Gun Kelly, Kylie Jenner and more of Kravis’ wedding guests shared photos and videos from the newlyweds’ epic reception.
Read more »