Minus Moonshine in Prospect Heights looks very much like a regular neighborhood liquor store from the outside, even offering familiar drinks like beer, wine, whiskey, and gin—but all of the offerings here are non-alcoholic.
Among the most popular items at the moment are the non-alcoholic wines, which Apryl describes as "very dry and actually good tasting." Other faves include an Aperol alternative, a number of dry cocktail mixes, and flavored spritzers which supposedly "boost clarity and focus" during the day. There are also some popular nightcaps, intended to mellow you out.
And their customer base is quite broad and doesn’t consist of any single demographic. “It’s everyone that you could possibly think of. All ages, all types of people. Obviously in the neighborhood, we have a lot of parents, a lot of pregnant people and lots of tired parents who want to drink but can’t be drunk because they’re responsible for small humans."drink alcohol, but are perhaps looking for ways to slow down a bit.
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