.britneyspears's most iconic music videos, photoshoots, and moments come to life at the BritneyTheZone pop-up in L.A.
Just as the phrase"It's Britney, bitch" knocks you back at the onset of"Gimme More," the pink exterior ofpractically blinds you as you turn the corner on 3rd Street.
"Obviously we had Britney's blessing, and she was so excited about it that she donated these to us," Jeff Delson, lead producer for The Zone and CEO of Black Sky Creative, told MTV News about the costumes."She wanted people to see them. And obviously show that she's supporting it because she's helping provide costumes and memorabilia throughout the space that fans can see.
"We've had multiple requests from fans for weddings, for birthday parties," he said."People just love it so much and they want time to explore the space in a special way and really feel like they're in the world." The goal of The Zone, Delson said, is simply to honor Spears in fan-centric fashion."For us, it's about doing it right, being fans, and making sure you're really capturing the details," he said.
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