Inside Blackpink's U.S. Takeover: How the K-Pop Queens Are Changing the Game

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Inside Blackpink's U.S. Takeover: How the K-Pop Queens Are Changing the Game
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Happy birthday to Rosé of ygofficialblink! 🎂 Take a look back at Blackpink's February 2019 cover story here:

remix, made English-speaking listeners more open-minded in general to music in other languages. “We’re going to have hits from all different territories -- more of them, and more often than we’ve seen in the past,” he says.

This is Blackpink’s first trip to L.A., but it has been almost a decade in the making. The group’s members came to Seoul from all over the world starting in 2010 to take part in YG’s rigorous recruitment and training process. The company and its competitors hold tryouts both within and far beyond Korea , seeking recruits who are typically preteens or teens, ethnically Korean and fluent in the language, though these qualities are not mandatory.

That’s clearly still the case: Rosé sometimes puts her hand on Lisa’s knee when translating for her, and at one point Jennie and Jisoo huddle close together to silently adjust one of their necklaces, displaying the intimacy of close friends. “We don’t really have a day off,” says Lisa. And because their families are so far-flung, they often spend their time off with each other anyway. “We’re stuck together,” says Rosé, laughing.

Besides, the members of Blackpink have another creative outlet: Last fall, YG announced that they would all release solo material, starting with Jennie, whose debut single, “Solo,” topped’s World Digital Song Sales chart in December. Though the music is still created and put out by YG, the idea that group longevity and solo success aren’t mutually exclusive is a radical development in girl-group history -- one that Janick says only “makes the brand stronger.

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