Neobi Technology helps cannabis producers know how much to plant, what products to carry, where to distribute and who its customers are.
Sign up to get more news about Calgary’s innovation scene delivered directly to your inbox every Monday.. At the time, the data analytics platform was just a year old. Impressed by what Colbourne had to say, Woods bought him a drink and struck up a conversation. A spark was lit, and soon Woods and Colbourne were working to make Neobi Canada’s leading cannabis data platform.
Neobi provides real-time data to licensed cannabis producers to help increase sales via visual maps, custom reports and dashboards that track SKUs . It monitors and evaluates the daily performance of 16,000 cannabis products — everything from strains and edibles to tinctures, joints, cartridges and disposable dab pens, plus related products such as bongs and rolling papers.
With this data, producers could then deduct what products are the best to supply, which provinces to distribute to and most importantly, find out who its customer base is. Neobi tracks information from approximately 2,900 retail locations, which is 85 per cent of the Canadian cannabis market. Some of its biggest clients include
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