Inflatable pools are driving a deluge of toy sales during the COVID-19 pandemic as consumers try to reclaim summer by enhancing at-home leisure for their children, their pets and their feet.
Market research firm NPD Canada says inflatable pool sales rose 107 per cent year over year between April and June, when lockdowns were in effect across the country.
Analyst Joan Ramsay says the pools, like other items seeing a surge such as puzzles and board games, offer a communal activity for families -- dogs included -- and a refreshing distraction for kids stuck at home.
Over the past three months, pools -- the No. 1 toy item in May -- were surpassed only by puzzles, with sales of jigsaws of 1,000 pieces or more growing 150 per cent year over year as homebound consumers flocked to the activity.This report by The Canadian Press was first published July 21, 2020
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