A new Infiniti QX80 for 2024 will serve as the Nissan luxury marque's flagship, with an electric sedan coming in 2025 and EV crossover coupe to follow.
Most importantly, the new plan is not strictly about sales figures. Seemingly a rebuff of Ghosn's philosophy, Kargar says he sees"steady, sustainable growth" as a priority. He puts the blame for Infiniti's current product stagnation squarely on pursuing market share.
The emphasis on product over volume is a good sign that Infiniti has turned a corner. Going all out for market share has rarely worked out for auto companies . Cohesion in branding is a good start, but it's the absolute minimum a luxury brand should aspire to. A unique character, the more difficult to replicate or manufacture the better, is also key to setting oneself apart.
in ability and cachet. Hopefully, the QX isn't simply a dumbed down badge swap for American consumers.
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