Jeff Smulyan's 'Never Ride a Roller Coaster Upside Down' goes on sale today. Find out what Andrew Luck and David Letterman had to say about the book
, is part memoir, part business educator, part comedy and full of stories, great storytelling. That last bit of praise comes from former Indianapolis Colts quarterback Andrew Luck, who gives his two cents on Smulyan's book inside its covers.Indy's Jeff Smulyan, founder of sports radio, MLB team owner: 'Some of it is wild. All 100% true'
Among the 16 chapter names are"The Fine Line Between Idiot and Genius,""The Search for Shiny New Objects,""How to Fix Television " and"Rising From the Ashes, the First Time." Inside the pages of"Never Ride a Roller Coaster Upside Down," Smulyan tells his story from taking over his cousin's failing country music radio station to founding his own company, to purchasing and then selling ownership of the Mariners to guiding his company through the Golden Age of radio.
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