Aaniin is a values-first brand focused on expanding and contributing directly to the Indigenous economy
Chelsee Pettit , founder of aaniin, with other team members, working in their former office space. Aaniin is entirely Indigenous owned and run, and it aims to boost the Indigenous economy.Chelsee Pettit came up with the idea to build a national Indigenous-owned clothing brand while walking in downtown Toronto on a Sunday afternoon.
She updated her designs to include QR codes linked to translations of the designs that featured Indigenous languages and syllabics. It was a way to invite everyone to participate in the reclamation of those languages in an informed way. As an Indigenous-owned and operated retail store, aaniin focuses on making sure the artists it stocks are profiting from the sales it facilitates. The company’s goal is to expand the Indigenous economy by creating more streams of revenue for Indigenous artists and businesses, increasing their visibility by serving as a centralized platform that customers can use to find and support new and known makers, while also providing entrepreneurs with support and mentorship opportunities.
Aaniin supports Indigenous entrepreneurs by facilitating business development days, hosted in partnership with other companies such as Shopify, Future Printer and Zero. These workshops provide entrepreneurs with educational resources on sales and marketing, giving them the tools to help them grow their respective businesses.Jessica McKenzie, founder of Future Kokum, standing in the aaniin storefront formerly located at Toronto’s Stackt market, where her work was featured.
Ordid3254499982 Economic Reconciliation Economic Sovereignty Aaniin Brand Collection Pettit Mckenzie People Business Week Mississauga Toronto Canada
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