Toronto Maple Leafs will feature a new logo designed by Jennifer Taback, CEO of Indigenous-owned and women-led design firm Design de Plume, for their Celebrating Indigenous Heritage game on January 11th. Taback's design incorporates Indigenous perspectives and symbols, including strawberries ('odemin' or 'heart berries'), Georgian Bay water, and sweet grass, representing mind, body, and spirit, and the coming together of multiple things to make it stronger.
Today’s Toronto Maple Leaf game will feature a logo created by designer Jennifer Taback of Shawanaga First Nation just north of Parry Sound. In honour of the team’s Celebrating Indigenous Heritage game on Jan. 11, Taback created a new logo, reflecting what she said in a promotional video was focused on “integrating Indigenous perspectives,” similar to her work at Design de Plume.
“In the maple leaf shape, there's lots of the vines of the leaf that, to me, really look like strawberries, or what we call ‘odemin’ or ‘heart berries’; the blue of the leaf is a lot of the Georgian Bay water, she said in the interview on Toronto Maple Leafs social media. She said the firm’s design also incorporated sweet grass as one of the four sacred medicines for her community. “It represents mind, body and spirit; it represents the coming together of multiple things to make it stronger. And that, to me, was not just teamwork, but also community,” she said in the video.
She added that being able to showcase her passionate community, and “bring just a little piece of that diversity of that indigenous community with me,” is wonderful, and a chance to bring her community along with her. Ahead of our Celebrating Indigenous Heritage game on January 11th, Jennifer Taback shares the meaning behind the Leafs logo she created. pic.twitter.com/hIR86Mwqfw
Toronto Maple Leafs Indigenous Heritage Jennifer Taback Design De Plume Logo Design
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