Incoming PNC exec on the changes to come in banking
Chris Kalin, senior vice president of corporate banking at PNC and a former BBVA USA executive, is slated to succeed Brian Bucher in the position when Bucher retires on Oct. 7, marking the end of his 40-year career at PNC Bank, Jacksonville’s fourth largest bank by area deposits.
Lots of change is happening and the pace of change is accelerating. For us, the entire financial services industry is continuing to evolve and adapt to changes in consumer behavior, changes in preferences toward digital banking, and working to continue to adapt toward that trend. We are in the midst of transforming our branch banking model to make sure we’re meeting those demands. What is the preference of digital versus in-person branches? We’re evaluating that constantly.
I think Jacksonville is a little different than other markets in the country in that it’s no secret that we’re having an influx of population. Jacksonville’s become a destination of choice for not only employers but employees. So for me, in terms of the North Florida market, that presents tremendous opportunity. New employers coming to town is new opportunities for us on our corporate [and] commercial banking side.
However, I do want to note that PNC is doing our part to help out with that, so we have announced an $88 billion community [benefits] plan that partially addresses low-income housing. That is a four-year commitment that was, it started January of this year, and we’ve already deployed on the local level almost $200 million in terms of community reinvestment in the north Florida market.
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