Kitty and Vibe announced comedian Nicole Byer, Olympian Sloane Stephens, and actress Zoe Colletti as the brand’s first-ever class of celebrity investors.
Currently, the growing repeat customer rate hovers around 35%. Its new collection peaked at fifty-five percent. Additionally, the organization is seeing a sales split of 53% for the larger booty sizing versus 47% for the smaller booty.
“I started diving into the industry as a whole and analyzing the emotional relationship women had with swimsuits,” Armstrong states during a phone interview. “I was so struck by the negativity around it. At the time, I was living in Manhattan, and I started polling focus groups in my tiny apartment. I did it on Sunday mornings. I was like, ‘Can you just talk about swimsuits? I’m really interested in this.
Instead of guessing what people would buy, she went back to surveying. She asked what colors people liked to wear most and their preferred patterns. Armstrong wanted to keep it focused on the consumers’ needs, so she invited them to help her design the swimwear line. For the brand, majority votes rule.founded by Laura Huftless, which serves mission-driven startups. The main KPI and goal for joining were to take Kitty and Vibe to the next level.
Monitor your comparison. You cannot compare your starting point to another founder’s ten years in business.
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