In the fast-growing creator economy, how one YouTube star turns passion into profit

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In the fast-growing creator economy, how one YouTube star turns passion into profit
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Reni Odetoyinbo uploaded her first video in 2020. She has been able to quit her bank job to grow her channel and now employs others

Reni Odetoyinbo uploaded her first YouTube video on May 18, 2020. In it she outlined how she had been able to invest her money and buy her first home, a rental property, at the age of 23.

She continued creating videos that incorporated many of her learnings from working at a large Canadian bank. “It’s just really cool how I’ve been able to use my talents to build a community, employ others and make money,” Ms. Odetoyinbo said. Recently, YouTube announced product innovations including a feature called Dream Screen that will allow creators to add artificial intelligence-generated images or videos to the background of their videos.

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