When Entertainment Weekly launched in 1990, ambitious executives running the new publication – which debuted with a relatively unknown K.D. Lang on the cover – tread deliberately into unchar…
launched in 1990, ambitious executives running the new publication – which debuted with a relatively unknown K.D. Lang on the cover – tread deliberately into uncharted territory.
EW’s struggle to find a new, sustainable format is one being fought by many traditional magazine publishers. Meredith is one of the last big magazine backers in the U.S., a publicly traded company that still produces dozens of issues of Better Homes & Gardens, Martha Stewart Living, Cooking Light and Parents. It used its January 2018 purchase of one of its most storied rivals, Time Inc., for $1.
There is some hope the new business plan will match the needs of the modern audience. EW needs “to meet the current access and pacing expectations of the consumer,” says Robin Steinberg, a veteran media buying executive who has specialized in print and digital. “Growing and diversifying their content and product offerings via omni-channel solutions is key to increase their brand value and relevance.
The premise proved tricky to put in place. Jarvis, a former People TV critic who quit after four months at the helm, notes that Time Inc. top brass were livid about the magazine’s decision to pan the 1990 smash “Pretty Woman” – it just wasn’t a good movie, the magazine’s critic argued, and the film turned out to be a huge crowd pleaser – and wanted a more mainstream publication.
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https://ew.com/Entertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Read more »
https://ew.com/Entertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Read more »
https://ew.com/Entertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Read more »
https://ew.com/Entertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Read more »
https://ew.com/Entertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Read more »
https://ew.com/Entertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Read more »