How ArianaGrande's new InMyHead video spins sadness into her signature style
. It gives an unexpected boost to one of the album’s moodiest, most underrated cuts -- as much as you can say that about any song with 71 million Spotify streams.’s mind? Over a dreamy yet melodic trap beat, “In My Head” interrogates Ariana’s habit of idealizing flawed men in her relationships.
In this surreal, disembodied setting, she gives one of her most emotionally grounded performances to date.of flashy Hannah Lux Davis-directed blockbusters, “In My Head” treats its backdrop as a blank canvas for her physical performance. Her movements are natural, only loosely choreographed. She’s more focused on giving face -- turning her intense gaze on the camera lens, conveying the sadness of the song’s lyrics through her eyes.
Bardia Zeinali’s direction deconstructs “In My Head,” as much as it creates. The video plays with the original song’s structure -- cutting some parts and extending others, letting certain lines play out a cappella. The editing is nimble, precise, playing with cuts that are only milliseconds long. “I got a habit of seeing what isn’t there,” sings Ariana -- only to disappear for the blink of an eye.
“In My Head” shows how easy it is for us to reduce a popstar to their iconography, but also, how much personality those symbols can contain. That makes it the perfect fashion video -- even though Ariana, in her profile, claims to know little about designers. More than anything, “In My Head” is a three-dimensional catwalk. But she’s always the center of focus.
There are few 100% original ideas in pop, and Zeinali’s direction wears its influences on its sleeves. In the late ’90s and early 2000s, it seemed as if music video directors of all genres were obsessed with trapping artists in fluorescent, futuristic white boxes. Along with “Virtual Insanity,” and its impossible sliding furniture, there’s Michael and Janet Jackson’s combative, extravagant
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