Brands are thinking about what's best for them and their customers instead of blindly following traditional rules.
Author:Dhani MauPublish date:Feb 11, 2020"The vibe was desert disco drag ball," explained now-solo Baja East designer Scott Studenberg on Friday afternoon, after showing his Fall 2020 collection in Los Angeles. "I go to Joshua Tree a lot; that's my grounded, spiritual place where I really regrouped my entire life over the past year."
"Literally it has nothing to do with New York Fashion Week, it's completely selfish," said Studenberg about his decision to show in L.A., where he plans to show going forward despite the brand having previously shown in New York. "I do fittings at home where I'm comfortable, in my living room, which inspired the set [for this show].
Missoni thus decided she didn't want to show during a traditional fashion week, instead planning to show each collection "a different way, in a different place for a different crowd." Wanting to target the U.S. market, she chose L.A. for its lack of ties to a fashion week and its alignment with the M Missoni brand.
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