Rolex made the decision to buy Bucherer after third generation chairman, Jörg Bucherer, in the absence of direct descendants, was considering selling the company.
Two historic names in the watch industry have now become partners. Iconic Swiss watchmaking brand, Rolex, has acquired Bucherer, one of the world’s largest watch retailers.
Rolex said it made the decision to buy the retailer after third generation owner, Jörg Bucherer, in the absence of direct descendants, was considering selling the company.
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