In a Crisis, Radio Should Be Bigger Than Ever — So Why Isn’t It?
In response to the pandemic’s shutdown of live events and many other industries across the U.S., leading radio conglomerates iHeartMedia and Entercom announced widespread firings and furloughs.they believe the KROQ firings were a branding face-lift a long time coming.
Revenue for terrestrial radio advertising has decreased every year since 2015, per research out of PwC, suggesting that the medium as a whole has become less significant to the general public. In the specific time of COVID-19, new updates from government leaders and health officials barrel in by the hour — so radio becomes an even more vital medium for communicating all that. “The average person has no idea if they legally have to wear a mask or not,” says KROQ’s former morning-show producer Jay “Lightning” Tilles, who left radio altogether in 2018 after 27 years at the station.
Dakin says one of his stations just raised $10,000 to buy restaurant gift cards that they’re planning on giving to hospitals. “All that money came from the listeners,” he says. “People want to help and radio is good for that.”
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Universal Music Drives Vivendi Revenue Growth, Virus Crisis 'Affecting' Canal+Universal Music's first-quarter revenue rises 12.7 percent at constant currency rates, helped by recorded music best sellers from the likes of King & Prince, Justin Bieber, Eminem and The Weeknd. More details:
Read more »
OneRepublic singer Ryan Tedder thinks it's 'tone deaf' to release new music during coronavirus crisisRyan Tedder, the frontman of OneRepublic, doesn't think it's a good idea for artists to be releasing new music during the coronavirus pandemic.
Read more »
Virus crisis ravages Brazilian Amazon city's health systemThe health care system is buckling in the Brazilian Amazon city of Manaus because of the coronavirus outbreak. It could be grim glimpse of what lies ahead for Brazil as President Jair Bolsonaro encourage people to ignore stay-at-home recommendations.
Read more »