Impossible Foods to sell plant-based burgers in Kroger's 1,700 stores

Plant-based Impossible Foods said it will start selling its flagship burgers in supermarket chain Kroger’s stores as it cashes in on the growing demand for vegan alternatives

- Plant-based meat maker Impossible Foods will start selling its flagship burgers in supermarket chain Kroger Co’s 1,700 stores in the United States, as it taps growing demand for vegan alternatives among home chefs.

Impossible Foods said the Kroger rollout represents an eighteen-fold increase in the California-based company’s retail footprint so far this year.

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