The future is carbon farming, not cattle ranching, says Impossible Foods CEO
and agricultural system. In reality it’s hard to imagine this ever happening, and certainly not within 15 years.
Your paper concludes that there is an opportunity to bend the trajectory of climate change, “with minimal economic disruption.” How is this possible, when in the U.S. alone it is a multi-billion dollar industry? What about reducing industrial agriculture, which is responsible for most of those emissions, and replacing it with more sustainable methods likeBrown: Regenerative agriculture is a propaganda term used by the industry. What’s driving the burning of theis clearing land for livestock. What you get after you burn the Amazon is a bleak grassland covered with cows.
Eisen: Our estimates—conservative estimates—of what kind of price carbon would reach in a thriving global carbon market place the value of the land that is currently used for animal agriculture at an order of magnitude more than its current market value. It is a potential goldmine. You don’t have to imagine massive government programs or some kind of forced transition coming from the outside [to end animal agriculture]. What you need to do is to unlock the market on both sides of the equation.
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