Imperial's premium cigar era draws to $1.33 billion end after slow burn sale

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Imperial's premium cigar era draws to $1.33 billion end after slow burn sale
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Imperial Brands is withdrawing from the premium cigar business to focus on vaping, with a 1.23 billion euro ($1.33 billion) sale of hand-rolled makes including Cohiba and Montecristo which will help it pay down debt.

) is withdrawing from the premium cigar business to focus on vaping, with a 1.23 billion euro sale of hand-rolled makes including Cohiba and Montecristo which will help it pay down debt.

Imperial will retain its machine-made cigar business, whose most popular brand is Backwoods, which only constitutes a small proportion of its overall revenues. The firm entered the premium cigar business in 2008 with the acquisition of Spain’s Altadis. But 360 Research Reports said in February, before the coronavirus crisis fully hit, that it expected the worldwide market to grow at about 2.5% a year over the next five years, reaching $18.5 billion in 2024.

Even though the company has not witnessed any changes in consumption of tobacco during the coronavirus crisis, it forecast that its earnings per share would be lower than last year mainly due to a U.S. ban on the sale of certain flavoured e-cigarettes.The maker of Winston and Gauloises Blondes cigarettes said the sale will be in two parts, with Gemstone Investment Holding buying its U.S. unit for 185 million euros and Allied Cigar Corp buying the rest for 1.04 billion euros.

“However, the fact that it was 2 buyer groups plus dealing with the Cuban government during the sale explains the delay,” she said.

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Imperial's premium cigar era draws to a close in $1.33 billion saleImperial's premium cigar era draws to a close in $1.33 billion saleImperial Brands is withdrawing from the premium cigar business to focus on vaping, with a 1.23 billion euro ($1.33 billion) sale of hand-rolled makes including Cohiba and Montecristo which will help it pay down debt.
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