Bart helped shape the careers of some of fashion’s biggest names including Kate Moss, Gisele Bündchen, Ashley Graham, Joan Smalls, and Tyra Banks.
Ivan Bart, the former president of IMG Models, died on Friday at 60 years old after a short illness. Throughout his long tenure at IMG, Bart helped shape the careers of some of the biggest names in modeling, including Kate Moss, Gisele Bündchen, Joan Smalls, Kate Upton, Bella Hadid, Gigi Hadid, and Tyra Banks.
“It is with overwhelming sadness and deep regret that I share that Ivan Bart, long-time president of IMG Models and a trailblazer in the fashion industry, passed away over the weekend,” Mark Shapiro, president and chief operating officer of Endeavor, the company that owns IMG, wrote in a statement. Bart began his career at IMG models in 1994 as a creative director when the firm was just starting its modeling division. In 2000, he was promoted to senior vice president, and 14 years later was named president. In March 2023, he stepped down from the position,and took on a role as a senior adviser at the agency.
“During the course of three decades at IMG Models, Ivan quite literally changed the shape and face of the modeling industry from within,” Shapiro said. “His relentless pursuit for diversity and inclusion challenged fashion’s gatekeepers and created household names whose omnipresence has inspired generations.” Shapiro recalled sitting in meetings with Bart, who told Victoria’s Secret they had to diversify their model selection.
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