Imax, a Canadian-founded theatre company, is rapidly gaining dominance in the cinema world, becoming synonymous with big-budget blockbuster movies. Experts predict this trend will not only transform the movie-going experience but also influence the types of films produced.
Imax is changing the world of cinema — and what movies make it to the big screen in the first place | CBC News Loaded Imax is changing the world of cinema — and what movies make it to the big screen in the first place
Canadian filmmaker and Imax co-founder Graeme Ferguson, who directed North of Superior, films a space shuttle launch for his 1982 Imax film Hail Columbia! It's made for some banner years. As of October, the company had pulled in $239 million globally. That's less than the previous year's total of $347 million, when bothOppenheimer director Christopher Nolan and producers Emma Thomas and Charles Roven win the Oscar for best picture at the 96th Academy Awards in Hollywood, on March 10, 2024.
The strategy makes logical sense according to Clayton Davis, senior awards editor at Variety, who explained that as theatre-going declines in general, Imax has become one of the few things that makes audiences feel like going to a cinema is worth it.But the more that studios lean on big box-office returns as a measure of success, the more Davis says it will come to shape their decision making.
"I don't know if he asked for an Imax camera if someone's going to give it to him," Davis said. "Because his movies, while acclaimed, have not become the highest grossing films of all time."
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