The downtown area is home to upwards of 150 'ghost signs' -- advertisements painted on the sides of buildings in that are in various states of fading and decay.
Beginning this weekend, Cohen and experiential designer and light artist Craig Winslow will be reviving two different layers — an advertisement for the Porter & Co. crockery and China company, which operated on McDermot from the early 1900s through 1943, and a 1945 advertisement for Milady Chocolates, which was located there until 1973.
“We’ll be turning on the ‘Porter Milady’ sign, and it’ll be a permanent install, basically until the lights burn out in seven or eight years,” Cohen said.Beginning this weekend, Cohen said there will be a rotation of several projections in the Exchange and around the downtown area, thanks to Winslow’s projection techniques.
“He’ll use projection mapping — he’ll take a picture of a ghost sign, illustrate the letters and then project it back on the wall at night as if it were freshly painted.“We produced an event in 2017 where we illuminated five different signs, and then last year we turned one of those five signs into a permanent installation in the Exchange District.”
That permanent sign, launched in July of last year, was a three-layer palimpsest, featuring ads for Stobart, Sons & Co. , Christie Grant Mailorder , and Barber-Ellis Envelope Manufacturers .Ghost signs have been up around the Exchange District for more than a century. Even now each one still has a story it’s trying to sell
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