Ikea is known for sprawling showrooms, cheap flat-pack furniture and, of course, Swedish meatballs.
The retail giant sells more than a billion of its trademark Swedish meatballs at cafeterias in stores every year. The meatballs have become a symbol of Ikea's friendly Scandinavian brand image and central to the retailer's strategy of keeping customers browsing inside stores for hours — and getting them to pick up a new bed or couch after they finish eating.
And since the menu would be similar at stores in different countries, Hullberg's team looked for foods that were popular across different cultures.Meatballs, a mainstay of Swedish diets, fit the bill."We were hooked on that one," he said."Even if it's not really a Swedish innovation, meatballs exist in every culture you come to."Meatballs were also efficient to freeze, transport and quickly prepare at Ikea's kitchens.
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